Baits

Introducing our latest addition to the renowned swimbait family - the Live Magic Minnow. At just 2 1/4", this micro swimbait is set to become a timeless classic. Its innovative and patented design, featuring "swim slots" and a pintail, delivers...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

The Big Bite 4.5" BFE Creature Bait (6 Pk) was thoughtfully designed for effective flipping action. Its robust body, enhanced with rings and a hook slot, makes it ideal for rigging on either a straight shank or an EWG hook. Plus, the wings and tail are...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...

The Strike King Rage Bug is perfect for use behind the DB Structure Head and can also be used as a flipping or creature bait. Its unique flanges provide a subtle yet consistent action, even at low speeds. This makes it an ideal choice for any angler...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

The Reaction Innovations Fat Flirt Worm is a bigger version of its Flirt Worm counterpart, created by overwhelming angler demand. Designed for use with magnum shakey heads, power shots, Texas-rigs, Carolina-rigs, Neko rigs, and as a floating worm, this...

The Scum Frog Bassrat has a sleek design that enables it to smoothly maneuver through dense surface vegetation, perfect for targeting large bass. Utilize quick and abrupt movements to control the pointed nose and create a captivating darting and bobbing...