Baits

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

Introducing the Karashi by Megabass - a next generation finesse bait for fishing. This lightweight, slow sinking lure offers a straight retrieve with dead stick action, similar to a spybait. Its slim design allows for easy underwater walk-the-dog...

Introducing our latest addition to the renowned swimbait family - the Live Magic Minnow. At just 2 1/4", this micro swimbait is set to become a timeless classic. Its innovative and patented design, featuring "swim slots" and a pintail, delivers...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Presco Enterprises Carolina Keeper eliminates the swivel and is designed for easy adjustment. The Carolina Keeper allows you to tie only 1 knot, rather then 3 knots. 8 per pack. Instructions: To place on line or when adjusting leader length...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

The Big Bite 4.5" BFE Creature Bait (6 Pk) was thoughtfully designed for effective flipping action. Its robust body, enhanced with rings and a hook slot, makes it ideal for rigging on either a straight shank or an EWG hook. Plus, the wings and tail are...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...