Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the movement and intricacies of handcrafted wooden baits,...

The PowerBait MaxScent line features a potent scent that effectively lures fish like never before. This new material has a lifelike texture and natural colors that make it ideal for finesse-style bait presentations. Its soft, durable composition allows...

Roboworm's 4.5" Fat Straight Tail Worms (8 Pk) are a sought-after choice for finesse fishing, reminiscent of the popular 'hand poured' worms used on the West Coast over a decade ago. These worms are highly effective, especially in warmer months when fish...

Expanding on their successful D series, the Missile Baits Chunky D Creature Bait provides anglers with an enlarged version of the Mini D for added versatility in their tackle arsenal. The Chunky D features a substantial body specifically designed to...

The Berkley PowerBait MaxScent 7" Hit Worm (10 Pk) is sure to be a top choice for both experienced anglers and big bass. With its powerful scent and versatile presentation, light-feeding bass will eagerly devour this bait. Its thick body and loose action...

Hand-poured one at a time to provide detail and results like nothing else on the market, the Basstrix Flash Trix features a bite-sized baitfish profile that appeals to all types of gamefish in both fresh and saltwater. Built with a unique...

Hand-poured one at a time to provide detail and results like nothing else on the market, the Basstrix Flash Trix features a bite-sized baitfish profile that appeals to all types of gamefish in both fresh and saltwater. Built with a unique...

A finesse angler's dream crafted by Matt Allen and Tim Little of Tactical Bassin, the Hog Farmer Baits Tactical Bassin Micro Flex Rig 2 Blade is built for situations when bass are feeding on smaller baitfish or finesse is key. Built around a five-wire...

Unpainted/10pk THESE HAVE RED HOOKS

Designed by crankbait expert David Fritts, the Rapala DT Series lures dive quickly and stay in the strike zone longer, making them the top choice for tournament wins and record catches. These lures are crafted from the highest quality balsa wood and...

Designed by crankbait expert David Fritts, the Rapala DT20 Crankbaits are renowned for their fast-diving capability and extended time in the strike zone. In its debut year, the DT Series has taken home numerous tournament wins and even set records...

Ideal for beginners or experienced fishermen, Berkley Fusion19 Weedless Wide Gap Hooks feature a discreet fluorocarbon weed guard that allows for easy pitching into dense cover. These hooks come in sizes 3/0 to #1 Needle point and are coated with...