Baits

When fish have seen the average finesse baits a million times, the Strike King Tumbleweed provides a completely different presentation that has the power to coax fussy bass into biting. Featuring a rounded ten-sided soft-plastic construction,...

Utilizing a slimmed-down body design, the Strike King Rage Slim Swimmer Swimbait provides anglers with incredible versatility and increases its appeal to more discerning fish. The slender profile allows the Slim Swimmer to come through cover...

Built in collaboration with renowned swimbait designer, Mike Bucca, the Bucca Brand Baby Bull Gill Swimbait delivers the action and quality that Bucca Swimbaits are known for but at an unbelievable price point. Constructed from a super durable ABS...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...

After extensive research and development, the 6th Sense Lure Lab is thrilled to unveil the Vega Hush, the pinnacle of walking frog lures. At 60mm, its sleek, compact design ensures outstanding durability. The Vega Hush features a cupped back that snugly...

Introducing the Shimano Curado BFS Casting Reels - the latest addition to the Curado low-profile lineup. This innovative reel takes finesse fishing to the next level for tournament anglers, following inspiration from the Japanese Domestic Market (JDM)...

The anticipation and long wait are finally over. From the industry’s #1 ultra-light rod manufacturer comes the Phenix “Classic BFS” rod series! Bait Finesse System (BFS) is a Japanese form of light line, light lure fishing for heavily...

The anticipation and long wait are finally over. From the industry’s #1 ultra-light rod manufacturer comes the Phenix “Classic BFS” rod series! Bait Finesse System (BFS) is a Japanese form of light line, light lure fishing for heavily...

Introducing the Cashion ICON BFS Rods: the ultimate choice for ultra-light finesse fishing with baitcasting tackle. Scientifically designed and made in America, these rods boast unmatched sensitivity thanks to Cashion's hand-rolled CR6r blank. The light...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching bass after bass. Slotting in just below the...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

Introducing HIDEUP’s first fish-shaped worm, inheriting the Coike hair design! The 8 tails react to even the slightest water currents, and by creating complex vibrations and movements, you can get a bite even in tough conditions! It can be used for...