Baits

A scaled-down version of the legendary Berkley Swamp Lord, the Berkley Swamp Lord Jr. Frog is designed to dominate the swamp and heavy cover areas where bass are feeding on smaller forage. Built with...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

Originally released by Berkley Japan and now available in the US market, the Berkley PowerBait MaxScent Power Wag Worm is a large crawler-style worm that's heavily infused with a savory MaxScent...

The rise of legged baits has shown just how important water displacement can be. The HuzzBug was built around that concept, combining a proven body profile with an entirely new leg design to create a...

The rise of legged baits has shown just how important water displacement can be. The HuzzBug was built around that concept, combining a proven body profile with an entirely new leg design to create a...

Ideal for fishing in and around wood, vegetation, and other snaggy areas, the 6th Sense Line Through Swim Jig features an innovative design that lets you rapidly cover water while drastically...

The Berkley PowerBait Minnotator Grub Soft Bait combines the lifelike profile of a baitfish with the swimming action of a grub tail, giving bass, walleye, pike, and other predatory fish an easy...

The Berkley PowerBait Minnotator Grub Soft Bait combines the lifelike profile of a baitfish with the swimming action of a grub tail, giving bass, walleye, pike, and other predatory fish an easy...

The Berkley PowerBait Minnotator Grub Soft Bait combines the lifelike profile of a baitfish with the swimming action of a grub tail, giving bass, walleye, pike, and other predatory fish an easy...

The Berkley PowerBait Minnotator Grub Soft Bait combines the lifelike profile of a baitfish with the swimming action of a grub tail, giving bass, walleye, pike, and other predatory fish an easy...

Featuring an updated cone-shaped head that slides through cover with ease, the Z-Man Chatterbait PZ2 includes premium components and a direct head-to-blade connection that delivers unmatched sound,...