Baits

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

Engineered to elevate strike responses from cruising, mid-column, and neutral fish, the Megabass Haze-ST is a highly realistic baitfish imitation that exhibits refined action across the spectrum of finesse tactics from drop shots,...

6th Sense Divine Finesse Umbrella Rig – 4.8" 4-Blade The umbrella rig has earned its reputation for producing big bites with its bold profile, but sometimes a more finesse-driven approach will outshine the heavyweight. Designed for pressured...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

The Option – Rig it your way The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind, this harness-style swimbait comes in three proven sizes: 3.75", 5.0", and 7.0"...

The Option – Rig it your way The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind, this harness-style swimbait comes in three proven sizes: 3.75", 5.0", and 7.0"...

Revamped with Spro ball-bearing swivels and a razor-sharp Decoy-tied treble hook, the Nichols Duh Spoon 1 1/4oz adds premium components to the classic Blade Runner Duh jigging spoon shapes and color patterns. Covered with a detailed scaling...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...