Baits

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other...

The Hog Farmer Tactical Bassin Mini Flex Rig - 4 Blade, designed by Matt Allen and Tim Little of Tactical Bassin, is ideal for when bass are targeting smaller baitfish or when a downsized profile is...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa...

Introducing the newest member of Strike King's popular soft plastics lineup, the 3.38" Mid-Size Rage Bug. As a top brand in the industry, Strike King continues to expand its renowned collection which...

Introducing the Luke Clausen Compact Pitchin' Jig - 25% smaller than our Tour Level Pitchin’ Jig, but still with a 60° flat-eye Gamakatsu 4/0 hook and a full range of color-matched paint schemes...

The BaitWrx finesse jig is sure to get bites with the fine cut silicone skirts and large variety of colors. WARNING: Cancer and Reproductive Harm - https://www.p65warnings.ca.gov.

Designed by B.A.S.S Elite Series Angler John Crews, the Little John 50 features a strong computer chip bill, a silent weight transfer system, and ultra-sharp Gamakatsu treble hooks. This small...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish...

Designed by Kevin VanDam, the Strike King KVD Dream Shot is an ideal all-around drop shot bait. Based on the popular caffeine shad design, it features a quivering and shaking triangle hinged tail...

War Eagle Double Willow Blade Spinnerbaits have a long history of success at the professional tour level. These durable baits consistently catch fish and are particularly effective around grassy...

The Jewel VersaCraw is a highly versatile and customizable jig trailer, making it a top choice for anglers looking to achieve specific actions with their bait. Its various gates and appendages offer...