Baits

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

Reaction Innovations' soft plastics have made a huge impact in the world of bass fishing. Their success can be attributed to the quality of their baits. The plastic is both soft and durable, ensuring it stays securely on the hook. Packed with salt for an...

The renowned Super Z is now available in a deeper diving Z3 version, offering superior castability and compact performance. Perfect for dominating deep water in wild ponds and large lakes, the Z3 can reach a maximum depth of 4m (13ft) with 8lb...

Enhanced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer provides a reinforced scenting that pairs perfectly with your preferred jig. Featuring a classic jig trailer profile, the Berkley Powerbait Maxscent...

The Z-2's high-pitch action and efficient "bulldog" bottom contact is ideal for mid-range and large transition areas. With its compact size and weight, the Z-2 can dive to 10ft and enable longer, more precise casts thanks to Megabass' patented LBO II...

The innovative weedless design of the Scum Frog enables it to effortlessly navigate through weed beds, lilypads, tree limbs, and stumps. This makes fishing in areas where other lures get snagged or accumulate moss much easier. Features include a weedless...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

The Omega Pitching Jig Head offers a sticky sharp hook in 7/16 and allows for customization with two color options, providing the ideal jig for various conditions.WARNING: Cancer and Reproductive Harm- www.P65Warnings.ca.gov     

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the Freestyle offers easy rigging options and maintains the...

The Omega Flipping Jig Head is expertly crafted for maximum effectiveness in fishing dense cover. Its 5/0 Mustad Ultra Point Flippin' Hook guarantees strong hooksets and the power needed to reel in large fish from tough spots. With its flat face and...

The Slab Hunt'R is an oversized minnow bait featuring a distinctive tail that provides a smooth swimming motion. Its body design allows for the use of added scent and a crappie rattle to enhance its visual, auditory, and olfactory appeal. Includes 10...