Baits

The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra...

With 5 arms and 8 blades, the Diamond Baits 6.5 Diamond Mine A-Rig is compatible with swim baits up to 4 inches in length and produces a high level of flash and vibration. WARNING: Cancer and...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just...

The Cumberland Pro Caster Jig features an optimally balanced and painstakingly tested custom head for a realistic fall and an uncanny ability to slip through cover. Each jig head is also finished...

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an...