Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

Experienced anglers are aware of the success of the Reaction Innovations Sweet Beaver, which is expertly designed to attract fish. With front-facing ribs and twin tails set at 90 degrees, the Smallie Beaver creates plenty of movement and vibration,...

Molded from 97% pure, never recycle tungsten, the Beast Coast Tungsten Max Feel Football Jig was built to be a deep dragging beast. The incredible sensitivity of the tungsten material is perfect for transmitting bottom when fishing deep ledges...

The Megabass Magdraft Swimbaits 10" has a soft plastic body that creates a thumping tail action and sends vibrations to the angler's hands. It also includes the patented Maghold System, which uses an internal magnet to secure the treble hook and prevent...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite dropshot baits, but it’ll do much more than that. You can split shot it, put it on a scrounger or...

The NetBait BaitFuel Infused Paca Chunk Sr. is a 3 inch soft plastic craw-style jig trailer. This versatile lure can function as a craw imitator when paired with a skirted football head jig and hopped across the bottom. Its unique NetBait claws flap...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble hooks. In addition, the spoon comes in 5 captivating...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...