Baits

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The River2Sea Rover 98 is a revolutionary walking bait that transforms a leisurely dog walk into an exciting sprint through the park. Its unique choppy, side-to-side slashing action, unlike the usual gliding motion, is sure to entice aggressive strikes...

The Jewel Baits Jolt X Spinnerbait is an upgraded version of the original Jolt Spinnerbait, designed for use in stained or dark waters. It features a painted Colorado blade attached to a ball bearing swivel for loud vibrations, as well as a realistic...

This BFL Rig by Hog Farmer Bait Company boasts five wires, each equipped with five blades and three swivel snaps. The top two wires each feature two blades, while the middle wire has one blade and the bottom two wires are blade-free, ensuring maximum...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The Magdraft features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations all the way to the angler's hands. The Magdraft is also equipped with the...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to catch giant smallmouth. This little bait was originally made in black and designed to...

Through extensive testing and development, Omega has created an exceptional football jig - the Signature Series Football. This high-quality jig features a flat-eyed wide gap Gamakatsu hook, providing a strong hookset and reliable holding power for...

The Norman Deep Little N Crankbait is renowned for its exceptional performance among seasoned crankbait users and competitive fishermen. Its unrivaled ability to quickly and consistently reach depths of 9-12 feet is attributed to its unique and effective...

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it was originally released, the Basstrix Paddle Tail...

The Omega Flippin' Jig, weighing in at 1/2oz., excels in navigating through heavy cover. Boasting the same impressive fish-catching capabilities as the original Omega Jig, this jig comes equipped with a full skirt and a 5/0 Mustad Ultra Point Flipping...

Developed with Largemouth, Smallmouth, and Spotted bass anglers in mind, the Beast Coast Tungsten Compound Baby Dozer Jig is the ultimate compact dragging jig for traversing all types of bottom structure and targeting all species of bass. Built...