Baits

The War Eagle Tandem Indiana Blade Spinnerbaits offer both Colorado and Indiana blades, creating a perfect balance of vibration and flash. Its custom skirts are designed to stay in place and not slip, and its Mustad Ultra Power Point Hooks ensure strong...

The NetBait Baitfuel Magnum T-Mac Worm offers a thick and alluring appearance, combined with a tapered body that is highly effective in luring curious bass. Packed with BaitFuel attraction, this lure guarantees to attract fish and entice them into biting...

Introducing the True Bass Fishing "Big Minner" 4.0" Swimbait (4 Pk) - the perfect solution for filling the gap between our 4.5 and 3.5 sizes. We've carefully crafted this swimbait to meet the needs of single swimbaiting, Alabama rigs, swim jig trailers,...

The Strike King KVD Perfect Plastic Rodent (6 Pk) has been expertly designed for heavy cover fishing. Its unique structure creates a strong disturbance under the water and is proven to attract larger fish. Its bubble-tipped appendages and soft plastic...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The Charlie Brewer® Slider Grub Lure is expertly designed to attract crappie and panfish, ensuring a successful day out on the water. It features a unique 2 1/8” grub bait with a Virba-tail that produces an irresistible wave and wiggle...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike King's innovative Coffee Scent technology, which effectively...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll principle, drives the ORC's compact body to perform...

This 5" (8 Pk) NetBait BaitFuel Ion Soft Stick Bait features advanced fishing scent technology and BaitFuel X55 Formula for an enhanced presentation and increased predator response. Its classic stick-bait style and tapered body shape produce an enticing...

Designed by professional angler Jacob Wheeler, the Rapala Crush City Freeloader is a versatile shad bait that is a must-have in your tackle box. With its unique ribbed pin tail and molded with tall flat sides to mimic a baitfish, this bait has a subtle...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement closely resemble a crawfish, with its subtle yet effective...