The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite dropshot baits, but it’ll do much more than that. You can split shot it, put it on a scrounger or...

The NetBait BaitFuel Infused Paca Chunk Sr. is a 3 inch soft plastic craw-style jig trailer. This versatile lure can function as a craw imitator when paired with a skirted football head jig and hopped across the bottom. Its unique NetBait claws flap...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble hooks. In addition, the spoon comes in 5 captivating...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

The Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass OR-POI (S) is an expertly-designed, large darting pencil lure with flat sides and a flat belly. Its streamlined shape allows it to glide smoothly through rough waters. With a firm jerk, the OR-POI mimics the movements of a shad swimming just...

The Picasso BFL SmackDown Junior features four blades and three hooks, allowing for an underspin rig to be used while still adhering to the BFL/Costa Tournament rules. This 7.5" rig is ideal for targeting suspended fish and maneuvering around docks and...