Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish. Expertly designed to resemble shad in size, shape, and...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait is a must-have for any angler. Featuring high-quality...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 1-5/8" Weight: 1/8oz Depth: 6'-8' WARNING: Cancer and...

The Spro Dean Rojas Bronzeye Baby Poppin' Frog 50, like its larger counterpart, is expertly designed to draw bass out of heavy cover. Developed by Bassmaster Elite Series pro, Dean Rojas, this lure emits a subtle popping noise and has a smaller size to...

  Experience incredible action and performance with the Big Bite Baits B5 Line Thru Swimbait. This expertly-designed lure utilizes an internal weight system for a powerful tail thump and body roll. Simply thread your line through the bait, attach...

The Buckeye Lures Spot Remover® Magnum Jighead is ideal for skipping and features a built-in spring-style keeper to securely hold soft baits. Its spring design also enhances its effectiveness as a shaky head, allowing your worm or craw to stand...

The Zoom Bait Company’s U-Tail Worm may be the most universally beloved soft plastic worm on the planet, responsible for many novices’ first fish and high-level tournament wins alike. There are times though when fish want the same action in a...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...

Secret Lures presents the Stupid Tube™: a 3.7-inch hand dipped salted plastic tube designed by fishing experts Terry McWilliams and Matt McCoy. This custom tube pairs with the Stupid Tube Jig Head in sizes 3/0 or 4/0, but is not compatible with the...

Building upon the success of the widley popular Zoom Horny Toad and designed by Zoom’s touring pro-staff, the Zoom Uni-Toad Swimbait is a versatile as it is deadly. Molded with the same body as the original Horny Toad but with a single paddle tail...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to fill out your limit or the hawg of a lifetime. Its...