Baits

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

The Original Speed Worm features a thick paddle tail that throbs on the fall or when retrieved horizontally. It can be flipped and pitched into thick cover because the design allows them to slip through even small openings in a thick mat or brushpile...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass OR-POI (S) is an expertly-designed, large darting pencil lure with flat sides and a flat belly. Its streamlined shape allows it to glide smoothly through rough waters. With a firm jerk, the OR-POI mimics the movements of a shad swimming just...

The Picasso BFL SmackDown Junior features four blades and three hooks, allowing for an underspin rig to be used while still adhering to the BFL/Costa Tournament rules. This 7.5" rig is ideal for targeting suspended fish and maneuvering around docks and...

The revamped G Finesse Swivel Shot has changed the game and become highly sought after by professional anglers. While some, such as Shin Fukae, have recognized its advantages, they may not want to completely abandon traditional methods by using the...

The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched strength and memory to handle everything big fish can dish...

The Damiki Vault is a compact blade-vibration bait, perfect for bass and other fish species. It excels in cold water by imitating various forage species with its unique vibrating action and lifelike colors. Additionally, it features 3 settings for tying...

The Hybrid Hunter boasts a wide, flat shape and a distinct "L-Shaped" 90-degree bill, resulting in a vigorous hunting movement and a powerful rattle that provokes fish to strike fiercely. According to Strike King pro staffer Todd Castledine, the bait's...

The Berkley 10" Power Worms have been a best seller for almost 20 years. These worms provide a natural presentation for all fishing conditions and have a classic ribbon-tail design that mimics a life-like swimming action when twitched or on the fall...