Baits

Featuring an updated cone-shaped head that slides through cover with ease, the Z-Man Chatterbait PZ2 includes premium components and a direct head-to-blade connection that delivers unmatched sound,...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

Reinforced with Berkley’s Maxscent flavoring, the Berkley Powerbait Maxscent Power Chunk is a relative of the old pork rind trailers that are now out of production. Designed with a classic chunk...

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish inspired body...

Adept at generating fast, tight chopping action with successive twitches of the rod tip or quick turns of the handle, the Berkley Powerbait Chop Block Glide Bait features a tall, broad profile and...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series...

The pros behind the 6th Sense Divine Ned Football Jig Head created the ultimate versatile finesse option. With a football-shaped head and dual wire weed guards, the Ned Finesse provides less snagging...

The rise of legged baits has shown just how important water displacement can be. The HuzzBug was built around that concept, combining a proven body profile with an entirely new leg design to create a...