Baits

The innovative weedless design of the Scum Frog enables it to effortlessly navigate through weed beds, lilypads, tree limbs, and stumps. This makes fishing in areas where other lures get snagged or...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and...

The Omega Pitching Jig Head offers a sticky sharp hook in 7/16 and allows for customization with two color options, providing the ideal jig for various conditions. WARNING: Cancer and Reproductive...

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the...

The Slab Hunt'R is an oversized minnow bait featuring a distinctive tail that provides a smooth swimming motion. Its body design allows for the use of added scent and a crappie rattle to enhance its...

This BFL Rig by Hog Farmer Bait Company boasts five wires, each equipped with five blades and three swivel snaps. The top two wires each feature two blades, while the middle wire has one blade and...

The Magdraft features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations all the way to the...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to catch giant smallmouth. This little bait was...

Through extensive testing and development, Omega has created an exceptional football jig - the Signature Series Football. This high-quality jig features a flat-eyed wide gap Gamakatsu hook, providing...

The Norman Deep Little N Crankbait is renowned for its exceptional performance among seasoned crankbait users and competitive fishermen. Its unrivaled ability to quickly and consistently reach depths...

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it...