The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the...

The Sweet Beaver contains frontward facing ridges which produce significant pressure waves, drawing the attention of bass and offering a desirable texture when they consume the bait. The centerline is recessed to aid in hook penetration, while the bulky...

The Damiki Vault is an expertly designed blade-vibration bait, perfect for catching bass and other fish species. Its unique vibrating action and lifelike color patterns make it an excellent choice for cold water environments, where it can easily mimic a...

The Keitech 4.8" Fat Swing Impact Swimbait (5 Pack) is a versatile bait that can be used in various fishing techniques and environments. It has a thicker design compared to the original version, but is still highly effective for A-rigs, jigs,...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

The IXI Shad, a collaboration between Katsutaka Imae and Yuki Ito, brings together the expertise of two of Japan's top lure designers and anglers. This next-generation shad plug features the patented LBO II balancer system and surpasses other small...

Experience the unmatched versatility of the Dirty Jigs Scott Canterbury Flippin' Jig. Designed by industry expert Scott Canterbury, this jig can be flipped, pitched, or swam in any cover. Its 30° Gamakatsu 3X heavy wire hook is both sharp and...

Designed by the 6th Sense Pro Team, the Boosa Series introduces the 6.5 inch Boosa 6.5 Shakey Worm with a unique shape and alternating ribbing for maximum action. The ribbed body allows for flexibility and long-lasting scent retention, while the...

The Jewel Football Jig differentiates itself from other football jigs with its unique design focused solely on effectively catching fish. Along with its signature Football profile, the jig features a flat spot and scoop on its head that enhances its...

The Smithwick Perfect Ten Rogue is the newest addition to their renowned Rogue series. With a diving depth of over 10ft, this lure is perfect for enticing bass with its unpredictable movements and iconic "Rogue Roll." Its specially designed bill ensures...

The Rapala Crush City Bronco Bug, developed in collaboration with Major League Fishing pro Jacob Wheeler, is expertly designed to outperform both the competition and the thickest brush. Its unique dolphin-like swimming action, created by two large...

The Hog Farmer BFL Rig, featuring five wires, five blades, and three swivel snaps, is expertly designed for optimal performance. With two blades positioned on the top two wires and one blade on the middle wire, this rig ensures precise action and...