When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated Finesse WormZ's soft body and natural action are ideal for virtually all finesse presentations. Particularly deadly when fished on a Shaky HeadZ, their tails stand up off...

The Chompers 4" Dropshot Worm (10 Pk) is an essential tool for triggering bites when faced with tough conditions. Its gentle floating soft plastic construction and tapered tail design create a natural and enticing quiver, making it deadly for a variety...

The Missile Baits Mini Magic Worm (16 Pk) is a testament to the collaborative efforts of two skilled bait creators, Missile Bait and Roboworm. With its versatile design, this hand-poured worm is the ultimate solution for organizing your tackle bag, as it...

Enhance your crappie fishing experience with Bobby Garland Slab Slay'R (12 Pk). This pack features 12 lures, each expertly designed with a sturdy body and slender spear-tail to attract crappie effectively. WARNING: Cancer and Reproductive Harm...

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter, Balancing" system (PAT.) has been refined for improved long...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal tungsten weight transfer system, and a stable, finely-tuned...

 Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro ShroomZ sports a beefy, 2/0 hook sought after by serious tournament anglers for more lifting power in heavy...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique rattle chamber that creates a distinct clacking sound and...

The Megabass Vision ONETEN FX Jerkbaits is the tournament-specific version of the popular Vision ONETEN lure. With its unique variable resistance flap-bill (patent pending), the lip tucks into the body during casts and opens upon hitting the water. This...

Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth sliding action thanks to its expertly crafted wooden...

Discover the flagship series of Roboworm - the Roboworm 4.5" Straight Tail Worms (10 Pk). These original worms are precision hand poured with computer and robotic engineering, making them the top choice for soft plastic bait. Featuring Roboworm's...

The Jewel Finesse Jig, the original finesse jig that sparked the craze, is a small but powerful tool for fishing in dense cover. When faced with challenging conditions or pressured fish, rely on Jewel Baits Finesse Jig to attract bites with its expert...