Baits

The IXI Shad, a collaboration between Katsutaka Imae and Yuki Ito, brings together the expertise of two of Japan's top lure designers and anglers. This next-generation shad plug features the patented LBO II balancer system and surpasses other small...

Experience the unmatched versatility of the Dirty Jigs Scott Canterbury Flippin' Jig. Designed by industry expert Scott Canterbury, this jig can be flipped, pitched, or swam in any cover. Its 30° Gamakatsu 3X heavy wire hook is both sharp and...

Put your favorite worm, creature, or craw plastic on our Runt. Make long casts and drag it back slowly. Keep your rod tip high to feel the strike. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Designed by the 6th Sense Pro Team, the Boosa Series introduces the 6.5 inch Boosa 6.5 Shakey Worm with a unique shape and alternating ribbing for maximum action. The ribbed body allows for flexibility and long-lasting scent retention, while the...

Experience a game-changing bait that is taking the drop shot market by storm - the Bomb Shot. This 4" bait is modeled after the widely successful D Bomb and features a solid head for versatile rigging options, such as nose hooking or Texas rigging. Each...

The Jewel Football Jig differentiates itself from other football jigs with its unique design focused solely on effectively catching fish. Along with its signature Football profile, the jig features a flat spot and scoop on its head that enhances its...

The Rapala Crush City Bronco Bug, developed in collaboration with Major League Fishing pro Jacob Wheeler, is expertly designed to outperform both the competition and the thickest brush. Its unique dolphin-like swimming action, created by two large...

The Hog Farmer BFL Rig, featuring five wires, five blades, and three swivel snaps, is expertly designed for optimal performance. With two blades positioned on the top two wires and one blade on the middle wire, this rig ensures precise action and...

In Texas and Mexico, the eight-inch lizard is a can't miss option for the bass of a lifetime, but that doesn't mean you should sleep on it when you fish anywhere else. This bulked-up package moves water, attracts fish from a distance, and aggravates the...

This is a proven game changer in the spoon world! The Deuces wild flutter spoon is a 2-layer spoon that separates when it hits the water and causes a very erratic flutter. The spoon has a lot more drawing power than any other spoon on the market. The 2...

Developed using the 'Alabama Shake' technique for swim jigging, the Cumberland BAMA Swim Jig boasts a dimpled bullet-shaped head that effortlessly maneuvers through dense brush, vegetation, and heavy cover. The jig is built with a strong 30-degree 4/0...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...