Baits

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

The Ol’ Monster, the big worm by which all other big worms are judged, now has an even bigger brother, the Magnum Ol’ Monster, 12 inches of big fish tempting, tail waving appeal. Fish it on a Texas rig, a Carolina rig or even a mag shakey...

In the pursuit of victory, professional anglers may resort to unconventional tactics when fishing for deep or suspended fish. During the summer months, when large fish are found on sunken islands and other underwater structures, the traditional winter...

The Bacca Burrito Medium Sinking Swimbait is a versatile tool for targeting larger fish. With its unique body shape and weight, it is perfect for navigating shallow waters and attracting finicky fish. Designed in collaboration with Gail Ratcliff and Bull...

Queen Tackle Tungsten Flipping Jig is crafted with a distinct head shape perfect for pitching, skipping, and swimming. It includes 97% pure tungsten for exceptional size and sensitivity, a wire-tied design for lasting durability, and a built-in bait...

The Megabass Dark Sleeper Swimbait 2.4" is scientifically designed to mimic bottom structure and attract fish with its lifelike paddle-tail action. Its soft fin conceals the top hook and reduces snag potential, while also providing immediate compression...

Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As the name implies, the Zoom Curly Tail is...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and maneuvering over rocks to lure fish towards your bait...

Combining attributes of both a craw and worm into one, the Zoom Fork Tail Worm is an attention-grabbing bait that tantalizes fish into striking. Offering a compact and mouth-watering profile, the Zoom Fork Tail Worm features an enticing forked tail and...

The Picasso BFL SmackDown Perfection Jr. Umbrella Rig provides the ability to rig two "teaser" plastic swim baits, while adhering to BFL/Costa Tournament guidelines of a maximum of 5 baits and 3 hooks. Featuring two #2 willow blades for added flash and...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more subtle presentation, relying on their heavy action to lure...

The product, SPRO Dean Rojas Bronzeye Frog 65, was expertly designed by renowned B.A.S.S. Elite Series Angler, Dean Rojas. Its versatility allows it to be used in both heavy cover and open water, making it the ideal choice for any angler. With a long...