Designed for maximum versatility and control, the innovative Megabass I-Slide 187R Intermediate allows effortless S-stroke action and stable performance in even the most challenging water conditions. The "R" Revolution model provides an exceptional...

The RkCrawler 55 crankbait was expertly designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide, wobbling hunting action. With the ability to bounce off cover like no other crankbaits, the RkCrawler 55 provokes aggressive strikes. By...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

Experience the perfect combination of vibration and flash with War Eagle Colorado Willow Spinnerbaits. These spinnerbaits feature a versatile blade combo and custom skirts for a secure fit. Plus, with Mustad Ultra Power Point Hooks, you can count on rock...

As an expert in the product and industry, it is important to note that the Strike King Zero Stick Worm contains a high concentration of salt, resulting in a quick sinking action similar to other Senko Style baits. However, what sets the Zero apart is its...

The Kinky Beaver offers a familiar ribbed design and tear drop appendages, but it also boasts two large flappers with thick wedges and long antennae, providing an enhanced level of fish enticement. The wedges on the claws facilitate water catch and...

Introducing the Midsize Brush Hog…it has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll attract both numbers of tournament-sized fish and the kicker needed to seal the deal...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a specially sculpted head, to name a few. Of course,...

Designed by industry expert Mike McClelland, the Battle Bug boasts a subtle swimming action and elongated antennas for a larger profile. This versatile bait excels when used on a Texas rig, swing head, or as a jig trailer. Remove the antennas for a more...

For over 2 years, our R&D team has relied on Picasso Perfection and Perfection Jr rigs. They are now available on the market and feature low vis brown wire (.045" for Perfection and .040" for Perfection Jr), a 150# test nose swivel, and premium...

The River2Sea Whopper Plopper 75, developed by renowned angler Larry Dahlberg, is a highly effective tool for catching musky fish. Its flexible tail rotates on the harness, producing irresistible vibrations at different retrieval speeds and depths. This...