The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

The Megabass VATALION vibration/glidebait features a bite-triggering switchback glide action that is fine-tuned for any retrieval speed. Its ability to abruptly stop and slide in either direction makes it ideal for navigating through grass beds,...

The Evergreen Bow Worm Noodle is a masterfully designed fishing bait that effortlessly balances finesse and power. Its slender profile and extended length are specifically engineered to attract large bass in heavily fished waters. Unlike bulky worms that...

The Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

The Z-Man ChatterSpike is an ultra-refined chatterbait trailer with creative engineering that enhances the performance of bladed jigs. Precise V-shaped ridges highlight the chatterbait fishing trailer and help to produce the tight, crisp action the...

With its innovative 'magnetic center of gravity' system, the Jackall Pompadour Walking Bait boasts custom metal wings that enable both slow and fast retrieve actions. The rear hook and prop also contribute to the lure's noise and splash. This topwater...

The Megabass Prop Darter I-Wake offers a unique twist on traditional topwater prop baits. While most prop baits are known for creating a loud disturbance on the surface, this innovative lure aims for a more natural and lifelike presentation. Through a...

Introducing the NEW Zapper HD Jig, a revamped version of our signature tournament-winning Zapper Jig with bigger and heavier hooks. This jig is specifically designed for fishing in heavy cover or for shallow flipping, making it the perfect choice for...

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s competitive tournament trail, the Yum FF Sonar Minnow is...

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top choice for catching various types of gamefish. WARNING:...

With insight from B.A.S.S. Elite Series Angler Mike McClelland, the RkCrawler 50 was created. It's a compact version of the renowned RkCrawler 55, maintaining the same impressive wobbling hunting motion. With 2 sharp Gamakatsu treble hooks and a variety...

Experience the ultimate fishing experience with the Picasso School-E-Rig, the leading tool for bass fishing on the market today. Handcrafted in the USA using premium American-made components, this rig is completely lead-free, incorporating an...