Baits

The Rapala Crush City Bronco Bug, developed in collaboration with Major League Fishing pro Jacob Wheeler, is expertly designed to outperform both the competition and the thickest brush. Its unique...

The Hog Farmer BFL Rig, featuring five wires, five blades, and three swivel snaps, is expertly designed for optimal performance. With two blades positioned on the top two wires and one blade on the...

In Texas and Mexico, the eight-inch lizard is a can't miss option for the bass of a lifetime, but that doesn't mean you should sleep on it when you fish anywhere else. This bulked-up package moves...

This is a proven game changer in the spoon world! The Deuces wild flutter spoon is a 2-layer spoon that separates when it hits the water and causes a very erratic flutter. The spoon has a lot more...

Developed using the 'Alabama Shake' technique for swim jigging, the Cumberland BAMA Swim Jig boasts a dimpled bullet-shaped head that effortlessly maneuvers through dense brush, vegetation, and heavy...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or...

The Ol’ Monster, the big worm by which all other big worms are judged, now has an even bigger brother, the Magnum Ol’ Monster, 12 inches of big fish tempting, tail waving appeal. Fish it on a Texas...

In the pursuit of victory, professional anglers may resort to unconventional tactics when fishing for deep or suspended fish. During the summer months, when large fish are found on sunken islands and...

The Megabass Dark Sleeper Swimbait 2.4" is scientifically designed to mimic bottom structure and attract fish with its lifelike paddle-tail action. Its soft fin conceals the top hook and reduces snag...

Enhance your crappie fishing experience with Bobby Garland Crappie Pro Mo' Glo Jigheads (10 Pk). These jigheads come in a pack of 10 and feature a glow-in-the-dark design for increased attraction...

Setting itself apart from other soft plastics with a sensational swimming action, the Zoom Curly Tail delivers a thin, finesse-focused profile that excels when fish are keyed-in on smaller forage. As...