With its innovative 'magnetic center of gravity' system, the Jackall Pompadour Walking Bait boasts custom metal wings that enable both slow and fast retrieve actions. The rear hook and prop also contribute to the lure's noise and splash. This topwater...

The Megabass Prop Darter I-Wake offers a unique twist on traditional topwater prop baits. While most prop baits are known for creating a loud disturbance on the surface, this innovative lure aims for a more natural and lifelike presentation. Through a...

Introducing the NEW Zapper HD Jig, a revamped version of our signature tournament-winning Zapper Jig with bigger and heavier hooks. This jig is specifically designed for fishing in heavy cover or for shallow flipping, making it the perfect choice for...

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s competitive tournament trail, the Yum FF Sonar Minnow is...

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top choice for catching various types of gamefish. WARNING:...

With insight from B.A.S.S. Elite Series Angler Mike McClelland, the RkCrawler 50 was created. It's a compact version of the renowned RkCrawler 55, maintaining the same impressive wobbling hunting motion. With 2 sharp Gamakatsu treble hooks and a variety...

Experience the ultimate fishing experience with the Picasso School-E-Rig, the leading tool for bass fishing on the market today. Handcrafted in the USA using premium American-made components, this rig is completely lead-free, incorporating an...

The BoneHead 1-3/4" Stump Bugs elevate crappie fishing to a new level with its high-action legs and tube-shaped body. Its durable soft plastic material and split tail design are irresistible to crappie. Made in the USA, this package includes 16 bugs in a...

The Bink's Minnow Spoon features our standard spoon body, but with a single gold Aberdeen hook instead of the usual treble hook. The 1/8 and 1/4 oz sizes come with hook sizes #4 and #2, respectively. These spoons are meant to be utilized with either a...

Experience the ultimate surface disruption with the War Eagle Buzz Toad. Combining the buzzing action of a buzzbait and the aggressive movement of a toad, this lure is designed to attract big strikes. Pre-rigged with a 4” Zum Tip Toad and featuring a...

Designed for anglers seeking to catch hungry bass, the Greenfish Hammerhead Buzz buzzbait boasts a specialized head shape and premium buzz blade that produce a distinctive "hammering" sound during rotation. This buzzbait, built with a heavy-duty wire and...

Designed at the Lake of the Ozarks in Missouri, the Omega Pitching Jig boasts a unique triangular head shape that allows for easy maneuvering through brush and rocks. Its flat face design makes it perfect for skipping under docks, cables, and other...