Baits

Built to dominate live sonar bass fishing with intense vibration, flash, and sonar return, the War Eagle Sonar Flash Flutter Spoon features an elongated body that produces wild fluttering action on...

Built to dominate live sonar bass fishing with intense vibration, flash, and sonar return, the War Eagle Sonar Flash Flutter Spoon features an elongated body that produces wild fluttering action on...

Featuring a unique metal lip and a sinking body, the Heddon Spook Stick Crawler Topwater boasts a small shad profile that excels when reeled on a steady retrieve to create a tantalizing v-wake at the...

Luring bass to the surface with a glide-walking action, the Heddon Spook Stick Topwater Walking Bait exhibits a natural shad profile that's designed to float and ignite bites from fish that are...

Built to 'infect' bass fisheries with an odd multi-legged soft-plastic, the NetBait BaitFuel HexTek Virus Creature Bait boasts a unique oval body shape with 31 quivering legs that pulse naturally in...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa's Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

Designed by BASS Elite Series veteran and pro bass angler Morizo Shimizu, the Evergreen Bull Point Shad was created to be the ideal trailer to maximize action and performance with the Z-Man Evergreen...

The Bud Ball is a finesse bait built to get bites when nothing else will. This bait gives off a subtle flowing action in the water. Its soft material and unique shape give it a lifelike presence that...

The Bud Ball is a finesse bait built to get bites when nothing else will. This bait gives off a subtle flowing action in the water. Its soft material and unique shape give it a lifelike presence that...

A new take on a classic spoon design, the 6th Sense Flutter Spoon 120 offers a wider profile and slower fluttering action that will have giant suspended bass lining up to take a bite. Built with a...

After two years of relentless design and testing with our 6th Sense Lure Lab Team and Pro Staff Ambassador Josh Jones, we are proud to introduce the Divine Umbrella Rig Jr. (5.5”) Kit. This...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic...