Baits

A revamped version of the original Gene Larew Salt Craw, the Yum Salt Craw continues to be the king of all soft plastic crawfish imitations and was the first plastic bait to use salt in its unique formulation. Designed to keep fish holding on...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait. It's great by itself or on...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right out of the package. Boasting multiple unique sound...

Designed to be the perfect 'in-between' size, the Zoom Midsize Z Craw gives anglers the same bite-inducing action of the original in a slightly downsized profile that excels across a broad spectrum of bass fishing techniques. Originally...

What makes Crappie Slammers so awesome? Profile - realistic bait fish shape Plastisol - perfect blending for the correct softness & great action while maximizing durability Colors - extensively tested unique colors - perfect hues to match your...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply cupped mouth, the Snagproof SmashMouth Hollow Body...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2.75" Weight: 5/16oz Depth: 11'-13' WARNING: Cancer...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on forward-facing sonar. Built...