Baits

Efficiently target suspended or deep-dwelling fish with the Dixie Jet Slab Spoon. Its streamlined design and pure lead construction allow for two or three short flutters before diving to the bottom, enticing fish to aggressively strike. With a...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a specially sculpted head, to name a few. Of course,...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer,...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the realistic look and action of a worm with the unique...

Designed for maximum versatility and control, the innovative Megabass I-Slide 187R Intermediate allows effortless S-stroke action and stable performance in even the most challenging water conditions. The "R" Revolution model provides an exceptional...

The Pro Swimmer is a must-have lure for every bass angler, thanks to its uniquely soft, scent-infused plastic formula and wide range of color options. These ribbed paddle tail swimbaits have become a staple in any fishing arsenal, providing a...

The RkCrawler 55 crankbait was expertly designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide, wobbling hunting action. With the ability to bounce off cover like no other crankbaits, the RkCrawler 55 provokes aggressive strikes. By...

This G-Man Ballin' Out Jig features a durable Gamakatsu Hook and a well-designed fiber weedguard to easily penetrate heavy cover without impeding hooksets. Its banded finesse-cut skirt adds subtle action and the perfect amount of bulk. Choose from a...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

Experience the perfect combination of vibration and flash with War Eagle Colorado Willow Spinnerbaits. These spinnerbaits feature a versatile blade combo and custom skirts for a secure fit. Plus, with Mustad Ultra Power Point Hooks, you can count on rock...

As an expert in the product and industry, it is important to note that the Strike King Zero Stick Worm contains a high concentration of salt, resulting in a quick sinking action similar to other Senko Style baits. However, what sets the Zero apart is its...