Baits

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter,...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal...

 Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro ShroomZ sports a beefy, 2/0 hook sought after by serious...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique...

The Megabass Vision ONETEN FX Jerkbaits is the tournament-specific version of the popular Vision ONETEN lure. With its unique variable resistance flap-bill (patent pending), the lip tucks into the...

Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth...

Discover the flagship series of Roboworm - the Roboworm 4.5" Straight Tail Worms (10 Pk). These original worms are precision hand poured with computer and robotic engineering, making them the top...

The Jewel Finesse Jig, the original finesse jig that sparked the craze, is a small but powerful tool for fishing in dense cover. When faced with challenging conditions or pressured fish, rely on...

The Carolina Rig is renowned for its effectiveness in catching bass, but its use comes with potential drawbacks such as the time-consuming process of rigging and potential damage to the main line. To...

Efficiently target suspended or deep-dwelling fish with the Dixie Jet Slab Spoon. Its streamlined design and pure lead construction allow for two or three short flutters before diving to the bottom,...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish...