The Nichols Lake Fork Flutter Spoon, offered in 4 or 5 inches, is a coveted lure in the world of fishing. This unique bait utilizes the popular Spooning method and is available in a range of appealing colors. Each spoon is expertly crafted with resilient...

Every element of the Zoom Z-Drop worm was built for dropshotting excellence. The unique crossed tail, slightly segmented upper body, and flat underside all combine to give the Z-Drop an enchanting slow-falling presentation that sways with barely a hint...

The Shakey Head Worm was built to maximize your success when fishing the ultimate limit getter, the shakey head. It features a flat head that makes rigging effortless and a body that is tapered to give it optimal action with the lightest twitches. On a...

Featuring a redesigned head, the Cumberland Pro Lures "PRO" Prayer Jig utilizes the proven success and popularity of the original, but with a high-definition profile that is sure to impress. Its textured gill plates, scaling, and holographic eyes create...

  The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those situations when you’re trying to work a...

Designed for success in the most challenging conditions, the Megabass SV-3 Spinnerbaits Double Willow draws inspiration from the renowned V-3, a pioneer in the baitfish-head spinnerbait world. The "Super" V-3 is the pinnacle of expert design and fishing...

The Megabass Baby Pop-X (BFS) is a smaller version of the original Pop-X, a top-water lure that revolutionized the fishing industry in 1996 with its unique water-channeling cup design and patented balancer system. By combining the characteristics of a...

The Big Bite 2" Swimming Crappie Minnr (10 Pk) is a versatile and effective lure for targeting crappie. With multiple tail options to suit different scenarios, this lure is sure to cover all your fishing needs. The Swimming version is perfect for dirty...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new forward facing sonar baits. The Yamamoto Shad offers much more than that. If you're looking to catch fish...

Featuring a minimalist stickbait profile that has proven irresistible to a variety of gamefish, the Z-Man Micro TRD is a downsized version of the ever-popular Finesse TRD and is perfect for tough conditions and micro finesse applications...

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

The 6th Sense Stroker Craw 3.3" is a versatile soft bait that adds more action to your presentations. Use it for targeting shallow grass, shoreline brush, or deep hydrilla and you'll see an increase in bites and catches. Its craw-style design also makes...