Baits

Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...

The renowned Bill Lewis Mag-Trap 3/4 oz. is the foundation of the top-selling hardbait series worldwide. With over 25 years of success, this lipless crankbait is a favorite among fishermen due to its shad-like appearance, tight wiggle, and special...

Berkley Trilene XT Filler Spools: Enhanced for Tough Fishing - The new and improved formula is now 45% more flexible and offers increased abrasion resistance and knot strength. An ideal choice for rough fishing conditions. WARNING: Cancer and...

The Megabass Big Gabot Frog features a patented Catamaran Mouth for precise splash-walking action, upgraded weight and internals for increased durability and performance, and a specialized hook designed to dominate large fish in thick vegetation...

 The Megabass Deep-Six Crankbait boasts a unique and super-thin lip that allows for deep diving at depths of 16ft – 19ft, even in challenging conditions. Its Multi-way Moving Balancer System (PAT.) from the Deep-X series shifts the...

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 110mm Jerkbaits deliver a deadly twitch-driven action bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero...

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination. If you're looking to improve your odds with a spinnerbait, the Yamamoto Double Tail Grubs make for great...

Crafted in collaboration with Rapala and professional angler Jacob Wheeler, the Rapala Crush City Ned BLT is a game-changer for bass fishing. Its tapered ribbed tail offers a subtle yet enticing movement that is sure to attract even the most cautious of...

From the creators of the most successful bass fishing worm of all time, the Yamamoto Sensei Straight Tail Worm is molded to be the ultimate bait for a wide range of finesse applications. Manufactured with a custom-tailored soft-plastic formula...

The Z-Man Scented Jerk Shadz is like no other scented soft plastic jerkbait because it's made from highly durable ElaZtech, formed to have a lively split tail, and infused with Pro-Cure Super Gel, a 100% natural scent. The Z-Man Jerk shad bait achieves a...

Discover superior performance with the Megabass X-Nanahan+1. This premier lure, created by Japan's acclaimed lure angler Shinji Sato and master engineer Yuki Ito, maintains a small jerkbait profile through expert carving from a high-volume block. Its...

The Nichols Lake Fork Flutter Spoon, offered in 4 or 5 inches, is a coveted lure in the world of fishing. This unique bait utilizes the popular Spooning method and is available in a range of appealing colors. Each spoon is expertly crafted with resilient...