Baits

Crafted in collaboration with Rapala and professional angler Jacob Wheeler, the Rapala Crush City Ned BLT is a game-changer for bass fishing. Its tapered ribbed tail offers a subtle yet enticing movement that is sure to attract even the most cautious of...

From the creators of the most successful bass fishing worm of all time, the Yamamoto Sensei Straight Tail Worm is molded to be the ultimate bait for a wide range of finesse applications. Manufactured with a custom-tailored soft-plastic formula...

The Z-Man Scented Jerk Shadz is like no other scented soft plastic jerkbait because it's made from highly durable ElaZtech, formed to have a lively split tail, and infused with Pro-Cure Super Gel, a 100% natural scent. The Z-Man Jerk shad bait achieves a...

Discover superior performance with the Megabass X-Nanahan+1. This premier lure, created by Japan's acclaimed lure angler Shinji Sato and master engineer Yuki Ito, maintains a small jerkbait profile through expert carving from a high-volume block. Its...

The Nichols Lake Fork Flutter Spoon, offered in 4 or 5 inches, is a coveted lure in the world of fishing. This unique bait utilizes the popular Spooning method and is available in a range of appealing colors. Each spoon is expertly crafted with resilient...

Every element of the Zoom Z-Drop worm was built for dropshotting excellence. The unique crossed tail, slightly segmented upper body, and flat underside all combine to give the Z-Drop an enchanting slow-falling presentation that sways with barely a hint...

The Shakey Head Worm was built to maximize your success when fishing the ultimate limit getter, the shakey head. It features a flat head that makes rigging effortless and a body that is tapered to give it optimal action with the lightest twitches. On a...

Featuring a redesigned head, the Cumberland Pro Lures "PRO" Prayer Jig utilizes the proven success and popularity of the original, but with a high-definition profile that is sure to impress. Its textured gill plates, scaling, and holographic eyes create...

  The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of molded-in-weight. Consider those situations when you’re trying to work a...

Designed for success in the most challenging conditions, the Megabass SV-3 Spinnerbaits Double Willow draws inspiration from the renowned V-3, a pioneer in the baitfish-head spinnerbait world. The "Super" V-3 is the pinnacle of expert design and fishing...

The Megabass Baby Pop-X (BFS) is a smaller version of the original Pop-X, a top-water lure that revolutionized the fishing industry in 1996 with its unique water-channeling cup design and patented balancer system. By combining the characteristics of a...

The Big Bite 2" Swimming Crappie Minnr (10 Pk) is a versatile and effective lure for targeting crappie. With multiple tail options to suit different scenarios, this lure is sure to cover all your fishing needs. The Swimming version is perfect for dirty...