Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait...

Time and again, heavy-cover, stained-water anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce...

Developed alongside Travis Manson, media owner at Smallmouth Crush, the Beast Coast L-Metal OW Sniper Jig delivers the same bite-getting goodness as the tungsten compound version, but now in a lead option for situations where bottom feel...

With five arms and four blades, the 4.5 Frenzy A-Rig offers a bit more flexibility than its 3.5 counterpart while still being compact enough for fishing in grassy areas. The 2.8-4" size is the preferred swim bait size among anglers. WARNING: Cancer and...

The Z-Man Chatterbait Mini Max is a compact bladed jig ideal for situations that call for a smaller profile and more subtle vibration. Designed with a downsized stainless Hex-shaped ChatterBlade, the Mini Max features a blade almost half the...

The Stroker Craw 2.4 is the ultimate soft bait choice for anglers seeking a presentation with enhanced movement. From shallow grass to shoreline brush to deep hydrilla, this craw-style bait's lively action is sure to entice more bites and catch more fish...

Experience the ultimate descent with the War Eagle Jigging Spoon. Its variable speed flutter and hammered finish create an irresistible reflection to attract fish. Unlike other jigging spoons, this one doesn't need any modifications. The built-in swivel...

The Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combination of bulk and finesse to create a profile that will lure fish under any conditions. The Mag Finesse...

This stickbait is extremely versatile, super soft, yet durable enough to last for multiple fish. Every detail has been carefully labored over to ensure the highest performance, from the balance to achieve a tantalizing shimmy, to featuring a hook slot...

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes, these swim baits are suitable for various fishing...

Experience unparalleled action from head to tail with the Bobby Garland Stroll'R (12 Pk). Use it to stroll, troll, cast, and jig - no other crappie bait offers such versatility and effectiveness. Each bag contains 12 expertly crafted lures, sure to catch...