Baits

The Jewel Jolt Spinnerbait was originally created for night fishing in the crystal-clear waters of the Ozarks. However, it has also been proven to be highly effective in murky waters. This versatile bait is perfect for covering a large area and...

Expertly crafted and preferred by professional anglers, the Evergreen LB Buzzbait is the go-to lure for generating topwater commotion and drawing in fish from a distance. With a durable stainless steel main shaft, aluminum rivet, and custom offset...

  Designed to be the ultimate anatomically correct baitfish imitation, the Basstrix Live Trix features a tall, slender, and keeled profile that makes it appear easily on the screen for anglers using forward-facing sonar. Built to pair...

Experience the compact, yet highly effective, presentation of the HogFarmer Baits Mini 3 Wire 6 Blade Rig. Designed for when fish are targeting smaller baitfish or when downsizing is necessary, this rig boasts six glimmering blades that mimic the...

Experience the enhanced presentation of your umbrella rig with HogFarmer Baits Flex Rigs. These uniquely designed rigs feature .035" wire, thinner than standard HogFarmer umbrella rigs, which allows your swimbaits to react more quickly with short...

Designed for those times when fish are targeting smaller baitfish or when downsizing is necessary, the HogFarmer Mini Rig is a compact and versatile bait with heavy-duty wire construction and an impact-resistant head. With six glimmering blades, this...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

The HogFarmer Baits Flex Rigs are expertly designed to give your umbrella rig presentation a burst of life. Featuring .035" wire that is thinner than standard HogFarmer umbrella rigs, these Flex Rigs allow your swimbaits to react quickly and accurately...

As a product and industry expert, Water Wood is proud to present the "Speed Waker" as part of our new era of fishing lures. Made with Marupá Pedra wood from the Amazon Rainforest and high-end hardware, this wake bait is designed to tempt...

Megabass Hazedong (7 or 10 Pk) is now available again for a limited time. Its uniquely tapered tail creates an enticing, undulating motion that attracts even the most sluggish fish. This versatile bait is perfect for drop shot or Carolina rig fishing and...

Infused with a proprietary blended scent called the Mooch Juice - the BassMooch Pig Tail is the perfect chunk trailer for your choice of jig for slaying hogs into the boat. Our Mooch Juice plain ole stinks and bass absolutely love it and can't let it go...

Chompers’ Super Jig Trailers are superior to pork when flipping in dense vegetation thanks to their large size and strong tail movement. Loaded with ample salt and garlic flavoring, these trailers provide a heavenly taste for big fish before it's...