Baits

The Megabass IXI Shad TX was designed by Katsutaka Imae and Yuki Ito to accurately land targets from distances of 4m or more. With its compact 57mm body and the innovative Micro LBO (PAT.) instant shifting balancer system, this shad can achieve a forward...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be...

The Strike King® Rage Baby Menace 3" (9 Pk) is a versatile soft plastic bait designed to imitate a helpless prey with its unique twin tail design. Its erratic tail action is irresistible to bass, making it effective at any retrieval speed. This bait...

Berkley PowerBait offers a proven formula that has been refined for over 25 years to create an irresistible scent and flavor, making it a favorite among novice and experienced anglers alike. The unique design slowly dissolves in water, releasing a...

As a product designed by legendary frog fisherman Dean Rojas, the Big Bite 4" Rojas Fighting Frog boasts versatility and multiple rigging options. While the Texas rig is a popular choice, this bait can also be used effectively on a jig, Carolina rig, or...

The Keitech Tungsten Casting Jig Model 1 Version 2 is a top choice for many experienced and professional anglers, known for its unmatched quality and performance. This updated version, made from 97% pure tungsten, boasts a smaller profile than lead and...

The KVD Pro Model Tube is salt-impregnated, and is great when finesse is the name of the game. This 3 1/2" length is a perfect all-around size. Tour Grade Tube Jig Heads can be slid inside the tube with the line tie poked through. This bait works well on...

Upgrade your football jig game with the BUCKSHOT Football Jig. Featuring a unique 90 degree hook, this jig mimics the defensive stance of a crawfish, increasing the likelihood of a bite. From its top-quality components to its budget-friendly price, this...

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

Our recently released swimbait head incorporates a larger black nickel hook in every size to accommodate heavy line and larger baits. The 3/4 oz and 1 oz sizes both boast a 7/0 hook size, allowing for effortless rigging of bigger swimbaits such as our...

The Zoom Ultra Vibe Speed Worm was designed to trigger bass' predatory instinct. It features the realistic look and action of a worm, combined with the Ultra Vibe Tail for maximum water disturbance. Very versatile, you can buzz it on top, swim it below...