Baits

Designed by Bassmaster Classic Champion, Jason Christie, the Yum FF Sonar Minnow was developed to catch finicky fish with your forward facing sonar unit. A necessary technique for today’s competitive...

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top...

With insight from B.A.S.S. Elite Series Angler Mike McClelland, the RkCrawler 50 was created. It's a compact version of the renowned RkCrawler 55, maintaining the same impressive wobbling hunting...

Experience the ultimate fishing experience with the Picasso School-E-Rig, the leading tool for bass fishing on the market today. Handcrafted in the USA using premium American-made components, this...

The BoneHead 1-3/4" Stump Bugs elevate crappie fishing to a new level with its high-action legs and tube-shaped body. Its durable soft plastic material and split tail design are irresistible to...

The Bink's Minnow Spoon features our standard spoon body, but with a single gold Aberdeen hook instead of the usual treble hook. The 1/8 and 1/4 oz sizes come with hook sizes #4 and #2, respectively...

Experience the ultimate surface disruption with the War Eagle Buzz Toad. Combining the buzzing action of a buzzbait and the aggressive movement of a toad, this lure is designed to attract big strikes...

The River2Sea Whopper Plopper 130, designed by renowned angler Larry Dahlberg, is the ultimate tool for catching musky fish. Its soft, flexible tail rotates on the harness, producing enticing...

The Jewel Jolt Spinnerbait was originally created for night fishing in the crystal-clear waters of the Ozarks. However, it has also been proven to be highly effective in murky waters. This versatile...

Expertly crafted and preferred by professional anglers, the Evergreen LB Buzzbait is the go-to lure for generating topwater commotion and drawing in fish from a distance. With a durable stainless...

Designed to be the ultimate anatomically correct baitfish imitation, the Basstrix Live Trix features a tall, slender, and keeled profile that makes it appear easily on the screen for anglers using...

Experience the compact, yet highly effective, presentation of the HogFarmer Baits Mini 3 Wire 6 Blade Rig. Designed for when fish are targeting smaller baitfish or when downsizing is necessary, this...