The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

Experimental technology enables the production of the Picasso Tungsten Shakedown- the only 97% Tungsten head on the market with a Nickel Titanium bait keeper. By using a single piece design, splitting is eliminated, ensuring confidence and...

The Picasso BFL Smackdown 5 Blade Jr. adheres to BFL/Costa Tournament regulations by limiting the number of blades and hooks to five and three, respectively. This compact size is perfect for targeting suspending fish and maneuvering around underwater...

The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...

Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant neutral targets. Its advanced design, featuring two...

Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM process, the...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

The Jewel Pee Wee Football Jigs (2 Pk) are expertly designed for ultimate finesse and maximum success. Its pivoted head enables a rocking motion for enticing bites, while the micro finesse tech skirt and micro HD hook allow it to navigate through even...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer,...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a slow, wavy motion on the surface makes it a thrilling...

The Megabass SR-X Griffon (BFS) is a smaller rendition of the classic Japanese crankbait. It boasts unparalleled high-pitch action and pinball-like deflections to conquer rocky structures and tough bite scenarios in shallower waters. The round lip and...