Baits

Experience the ultimate descent with the War Eagle Jigging Spoon. Its variable speed flutter and hammered finish create an irresistible reflection to attract fish. Unlike other jigging spoons, this one doesn't need any modifications. The built-in swivel...

The Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combination of bulk and finesse to create a profile that will lure fish under any conditions. The Mag Finesse...

This stickbait is extremely versatile, super soft, yet durable enough to last for multiple fish. Every detail has been carefully labored over to ensure the highest performance, from the balance to achieve a tantalizing shimmy, to featuring a hook slot...

The Crock-O-Gator 4" Beaver Paddle Tail (10 Pk) is the sibling of the original Swamp Bug, incorporating similar effective features. However, it boasts a unique flat Beaver-style tail and eight legs that create a strong thumping motion in the water,...

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes, these swim baits are suitable for various fishing...

Experience unparalleled action from head to tail with the Bobby Garland Stroll'R (12 Pk). Use it to stroll, troll, cast, and jig - no other crappie bait offers such versatility and effectiveness. Each bag contains 12 expertly crafted lures, sure to catch...

The Picasso Tungsten Football Jig features a durable 97% one piece tungsten head, making it virtually indestructible. Designed with compactness in mind, this jig is particularly attractive to spotted and smallmouth bass. Its triple nickel titanium weed...

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the Whale superior balance and a realistic shimmying motion...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

Designed for a popular fishing method, the VMC® RedLine Series Drop Shot Hook enables effective bait placement on the seabed. Engineered for skilled anglers, these fishing hooks are crafted with VMC Vanadium® steel, known for its strength and...

Experience the new generation of walking bait with Rover 128. Its unique side-to-side slashing action transforms a simple weekend dog walk into an adrenaline-pumping sprint through the park. Unlike traditional gliding action lures, Rover's choppy...