Baits

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

The Keitech 2" Easy Shiner (12 Pk) features a unique hybrid design, combining the unsymmetrical body of the Shad Impact with the fantastic tail action of the Swing Impact. Available in 4 sizes, these swim baits are suitable for various fishing...

Experience unparalleled action from head to tail with the Bobby Garland Stroll'R (12 Pk). Use it to stroll, troll, cast, and jig - no other crappie bait offers such versatility and effectiveness. Each bag contains 12 expertly crafted lures, sure to catch...

The Picasso Tungsten Football Jig features a durable 97% one piece tungsten head, making it virtually indestructible. Designed with compactness in mind, this jig is particularly attractive to spotted and smallmouth bass. Its triple nickel titanium weed...

The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the Whale superior balance and a realistic shimmying motion...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

Designed for a popular fishing method, the VMC® RedLine Series Drop Shot Hook enables effective bait placement on the seabed. Engineered for skilled anglers, these fishing hooks are crafted with VMC Vanadium® steel, known for its strength and...

Experience the new generation of walking bait with Rover 128. Its unique side-to-side slashing action transforms a simple weekend dog walk into an adrenaline-pumping sprint through the park. Unlike traditional gliding action lures, Rover's choppy...

The Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a jig, or any one of a number of other ways. It may be the best bed fishing bait ever made, able to...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

Experimental technology enables the production of the Picasso Tungsten Shakedown- the only 97% Tungsten head on the market with a Nickel Titanium bait keeper. By using a single piece design, splitting is eliminated, ensuring confidence and...

The Picasso BFL Smackdown 5 Blade Jr. adheres to BFL/Costa Tournament regulations by limiting the number of blades and hooks to five and three, respectively. This compact size is perfect for targeting suspending fish and maneuvering around underwater...