The 6th Sense Whale 6.0 Swimbait provides a larger size option compared to other soft swimbaits. Its features include a keel-style belly, 3D-eyes, and additional fins. The pectoral fins give the Whale superior balance and a realistic shimmying motion...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

Designed for a popular fishing method, the VMC® RedLine Series Drop Shot Hook enables effective bait placement on the seabed. Engineered for skilled anglers, these fishing hooks are crafted with VMC Vanadium® steel, known for its strength and...

Experience the new generation of walking bait with Rover 128. Its unique side-to-side slashing action transforms a simple weekend dog walk into an adrenaline-pumping sprint through the park. Unlike traditional gliding action lures, Rover's choppy...

The Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a jig, or any one of a number of other ways. It may be the best bed fishing bait ever made, able to...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

Experimental technology enables the production of the Picasso Tungsten Shakedown- the only 97% Tungsten head on the market with a Nickel Titanium bait keeper. By using a single piece design, splitting is eliminated, ensuring confidence and...

The Picasso BFL Smackdown 5 Blade Jr. adheres to BFL/Costa Tournament regulations by limiting the number of blades and hooks to five and three, respectively. This compact size is perfect for targeting suspending fish and maneuvering around underwater...

The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...

Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant neutral targets. Its advanced design, featuring two...

Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM process, the...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...