Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant neutral targets. Its advanced design, featuring two...

Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM process, the...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...

The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

The Jewel Pee Wee Football Jigs (2 Pk) are expertly designed for ultimate finesse and maximum success. Its pivoted head enables a rocking motion for enticing bites, while the micro finesse tech skirt and micro HD hook allow it to navigate through even...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer,...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a slow, wavy motion on the surface makes it a thrilling...

The Megabass SR-X Griffon (BFS) is a smaller rendition of the classic Japanese crankbait. It boasts unparalleled high-pitch action and pinball-like deflections to conquer rocky structures and tough bite scenarios in shallower waters. The round lip and...

Expertly crafted to attract even the most challenging of predators, Big Bite Suicide Shad is both versatile and highly effective. Whether attached to the back of a swim jig, Texas rig, or umbrella rig, its unique design allows for versatile and adaptive...

The Big Critter Craw is five inches of ultra realistic crawfish imitation with options only limited by your imagination. Fish in on the end of a Texas rig, a Carolina rig, or on the back of a big mop jig for a bulky package that’ll tempt the...

The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced features is the Side Stepping Balancer System...

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...