The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped...

The Jewel Pee Wee Football Jigs (2 Pk) are expertly designed for ultimate finesse and maximum success. Its pivoted head enables a rocking motion for enticing bites, while the micro finesse tech skirt and micro HD hook allow it to navigate through even...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer,...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a slow, wavy motion on the surface makes it a thrilling...

The Megabass SR-X Griffon (BFS) is a smaller rendition of the classic Japanese crankbait. It boasts unparalleled high-pitch action and pinball-like deflections to conquer rocky structures and tough bite scenarios in shallower waters. The round lip and...

Expertly crafted to attract even the most challenging of predators, Big Bite Suicide Shad is both versatile and highly effective. Whether attached to the back of a swim jig, Texas rig, or umbrella rig, its unique design allows for versatile and adaptive...

The Big Critter Craw is five inches of ultra realistic crawfish imitation with options only limited by your imagination. Fish in on the end of a Texas rig, a Carolina rig, or on the back of a big mop jig for a bulky package that’ll tempt the...

The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced features is the Side Stepping Balancer System...

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you an edge against the competition. Utilizing a heavily ribbed body similar to the Slinko, the Yamamoto...

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina rig when the bite gets tough, and don’t forget about...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...