The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

The Option – Rig it your way The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind, this harness-style swimbait comes in three proven sizes: 3.75", 5.0", and 7.0"...

The Option – Rig it your way The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind, this harness-style swimbait comes in three proven sizes: 3.75", 5.0", and 7.0"...

Revamped with Spro ball-bearing swivels and a razor-sharp Decoy-tied treble hook, the Nichols Duh Spoon 1 1/4oz adds premium components to the classic Blade Runner Duh jigging spoon shapes and color patterns. Covered with a detailed scaling...

The perfect tool to catch bass positioned around shallow grass and cover, the Dirty Jigs Weekender Swim Jig brings the fish-catching prowess of Dirty Jigs to weekend warriors and tournament anglers looking for a more cost-effective jig. Built...

Designed specifically for forward-facing sonar techniques and jig minnow applications, the Dirty Jigs Pure Tungsten Guppy Swimbait Head is the ultimate jig head for anglers who demand top-tier performance and precision. Featuring a pure...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Strike King 7" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

The Strike King Mr. Crappie Slabalicious XL Soft Bait gives crappie anglers a bigger profile for targeting slabs and oversized panfish. Its ribbed body paired with a dynamic paddle tail creates irresistible swimming action that draws strikes from...

Ideal for several different rigging applications, the Strike King Tumbleweed leverages a unique 'fuzzy dice' creature bait profile to deliver a highly effective offering that produces on even the most pressured fisheries. Crafted with ten long...