The Option – Rig it your way The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind, this harness-style swimbait comes in three proven sizes: 3.75", 5.0", and 7.0"...

Revamped with Spro ball-bearing swivels and a razor-sharp Decoy-tied treble hook, the Nichols Duh Spoon 1 1/4oz adds premium components to the classic Blade Runner Duh jigging spoon shapes and color patterns. Covered with a detailed scaling...

The perfect tool to catch bass positioned around shallow grass and cover, the Dirty Jigs Weekender Swim Jig brings the fish-catching prowess of Dirty Jigs to weekend warriors and tournament anglers looking for a more cost-effective jig. Built...

Designed specifically for forward-facing sonar techniques and jig minnow applications, the Dirty Jigs Pure Tungsten Guppy Swimbait Head is the ultimate jig head for anglers who demand top-tier performance and precision. Featuring a pure...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Strike King 7" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

The Strike King Mr. Crappie Slabalicious XL Soft Bait gives crappie anglers a bigger profile for targeting slabs and oversized panfish. Its ribbed body paired with a dynamic paddle tail creates irresistible swimming action that draws strikes from...

Ideal for several different rigging applications, the Strike King Tumbleweed leverages a unique 'fuzzy dice' creature bait profile to deliver a highly effective offering that produces on even the most pressured fisheries. Crafted with ten long...

When fish have seen the average finesse baits a million times, the Strike King Tumbleweed provides a completely different presentation that has the power to coax fussy bass into biting. Featuring a rounded ten-sided soft-plastic construction,...

Designed in collaboration with Tater Hog Custom Lures, the Strike King Hog Father Jr. Glidebait features a single-jointed body and ultra-lifelike detailing to generate bites from giant bass. Excelling with a slow to medium-fast retrieve, the...

Utilizing a slimmed-down body design, the Strike King Rage Slim Swimmer Swimbait provides anglers with incredible versatility and increases its appeal to more discerning fish. The slender profile allows the Slim Swimmer to come through cover...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...