The Salty Pro Chunk is a slimmed-down version of Zoom's original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a big fish. The "claws" flutter with the slightest bit of...

The deep belly of the Salty Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Enhancing the appeal of the original Z Man Shroomz Jigheadz, the Z Man Shroomz Micro Finesse Jig offers a flowing attraction that works wonders on the most finicky predators. Fitted with a 100% silicone skirting, the Z Man Shroomz Micro Finesse Jig is...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing sonar increases in popularity, this head is engineered to...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The Covert Series spinnerbaits from BOOYAH were developed in collaboration with professional bass angler Jason Christie and his 40 years of experience in tinkering and fine-tuning these lures. Designed to excel in any situation, these spinnerbaits...

Experience a truly unique bait with Chompers Possum Tail Worm (5 Pk). The bait features a natural defensive curling action that responds to every pull of the rod. Made with our special plastic blend and no added salt, this bait is both durable and...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...