Baits

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing sonar increases in popularity, this head is engineered to...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The Evergreen OB-68 Topwater Popper combines expert design and innovative features to create a highly effective fishing lure. Designed with a flipped up tail to reduce air resistance and increase control, this popper is perfect for catching fish on the...

The Covert Series spinnerbaits from BOOYAH were developed in collaboration with professional bass angler Jason Christie and his 40 years of experience in tinkering and fine-tuning these lures. Designed to excel in any situation, these spinnerbaits...

Experience a truly unique bait with Chompers Possum Tail Worm (5 Pk). The bait features a natural defensive curling action that responds to every pull of the rod. Made with our special plastic blend and no added salt, this bait is both durable and...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...

The latest addition to Zoom’s Magnum series, the Zoom Magnum Swamp Crawler is a full inch longer than the original, and offers the same tantalizing action. Capable of being fished with a multitude of techniques, the Zoom Magnum Swamp Crawler...

The Flock Hair Jig, a collaborative creation by the 6th Sense Lure Lab and esteemed professional anglers, stands out due to its exceptional composition. This jig features a blend of shimmering holographic tinsel, resilient buck tail hair, delicate...