Featuring an erratic pintail and fully ribbed body that vibrates with minimal input, the True Bass FF Minnow is a deadly baitfish imitation that’s a must-have lure for anglers who like chasing elusive bass with forward-facing sonar...

The Bobby Garland Mo' Glo Baby Shad (18 Pk) features a 2" size and is part of the Glow-in-the-dark series, perfect for attracting fish in low light conditions. Each pack includes 18 lures. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when twitched. These actions are sure to entice even the...

Utilize premium swimming technology in our 2" length crappie minnow bait to ensure the highest quality on the market. Available in 15-count bags. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

The Spro Dean Rojas Bronzeye Poppin' Frog 40 is great for smaller bass, pond fishing, and imitating smaller forage. It is a bite-sized version of the successful Bronzeye Poppin Frog, featuring a wide cupped mouth and weighted design for consistent...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most...

The HogFarmer Baits Flex Rigs are expertly designed to enhance your umbrella rig presentation by creating a natural-looking frenzy of baitfish. Made with .035" wire, which is thinner than traditional HogFarmer umbrella rigs, these Flex Rigs pulsate and...

The Cumberland Lil Runt Finesse Jig is designed with a unique sectioned bottom, making it different from the popular ball head jig. This innovative feature prevents rolling over and allows the jig to easily maneuver through cover without snagging. It...

Expertly engineered for catching even the toughest predators, the Big Bite Suicide Shad is both versatile and highly effective. Use it as a trailer on a swim jig, Texas rig, or umbrella rig and vary your presentation. Engineered with a secure belly hook...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

The New Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also...