The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most...

The HogFarmer Baits Flex Rigs are expertly designed to enhance your umbrella rig presentation by creating a natural-looking frenzy of baitfish. Made with .035" wire, which is thinner than traditional HogFarmer umbrella rigs, these Flex Rigs pulsate and...

The Cumberland Lil Runt Finesse Jig is designed with a unique sectioned bottom, making it different from the popular ball head jig. This innovative feature prevents rolling over and allows the jig to easily maneuver through cover without snagging. It...

Expertly engineered for catching even the toughest predators, the Big Bite Suicide Shad is both versatile and highly effective. Use it as a trailer on a swim jig, Texas rig, or umbrella rig and vary your presentation. Engineered with a secure belly hook...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in...

The New Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also...

The same tournament-winning features found in its larger counterpart can also be found in the Megabass Vision ONETEN+1 Jr. Jerkbait. Its smaller profile makes it ideal for catching pressured bass. By incorporating the same darting action and roll as the...

The Picasso School-E-Rig is the top-rated bass fishing tool of choice, crafted in the USA with high-quality American-made materials. Additionally, this rig is Lead-Free and made with durable plastic for the fish head, making it a safer and eco-friendly...

The Strike King 4" Rage Menace (8 Pk) features a soft plastic double-tail grub that is hard to resist! Its erratic tail action is effective even at slow fall or retrieve speeds, making it a great choice for bass fishing. Whether used as a jig trailer, on...

The Bongo is a newly released soft plastic product by the 6th Sense Lure Lab that boasts an ultra-realistic, 3-dimensional "scale-like" body designed to attract more fish. Its slim 3.7 inch body allows for the wider claws to have increased water...

Choose the Big Bite Baits Crappie Minnr for a variety of tail options to cover all your crappie fishing needs. Whether the fish are being picky, the water is murky, or you need a reliable go-to lure, there is a tail option perfect for each scenario...

The perfect baitfish imitator, that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of the original Shad Shaped Worm and opens the door for more applications. Made with Yamamoto’s...