Next time you're out fishing, tie on an X Zone Muscle Back Craw and catch more BASS! The X Zone Muscle Back Craw has a distinctive cross ribbed body design with appendages to provide micro movements. The soft, realistic, textured claws are ribbed...

Expertly engineered with input from Bassmaster Elite Series standout Morizo Shimizu, the Evergreen FA Jerkbaits 87mm sets the global standard for jerkbaits, providing a precise and effective search tool. This meticulously crafted lure features a tungsten...

The Missile Baits 6" Magic Worm was created through an epic collaboration between two top bait designers: Missile Baits and Roboworm. With its versatile design, this hand-poured worm can replace multiple baits in your tackle bag, including drop shots,...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...

The Megabass Magdraft 8" swimbait's soft plastic body is specifically engineered to produce a strong tail action and subtle side-to-side shimmy that effectively transmits vibrations to the angler. Additionally, the patented Maghold System utilizes an...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig...

The Strike King KVD Dream Shot is an ideal drop shot bait, specifically designed by professional angler Kevin VanDam to cater to a wide range of fishing needs. Its innovative triangle hinged tail section, inspired by the caffeine shad design, adds...

The Bandit Lures Crankbaits Series 300 features a compact shad shape profile and extended bill for deeper water ranges. With a state-of-the-art molding process and durable ABS plastic, these lures offer infinite color schemes and a wide wobbling action...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

This 3 pack of Jewel Squirrel Head jigs pays homage to B.A.S.S. professional angler and finesse specialist, Jeff Kriet, who gained the nickname "The Squirrel" after being overshadowed by a water skiing squirrel at a sports event. WARNING: Cancer and...

The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...

The Crush 300DD crankbait revolutionizes deep water cranking. Its efficient design and super sharp black nickel hooks allow for deeper dives and a larger strike zone. The realistic 3-D gill plates, eyes, and scales make it stand out from other crankbaits...