The tail of Rage Tail® lure is uniquely designed, using high-quality plastics for exceptional action. Its specialized design serves a specific purpose and produces impressive splash, noise, and action for a soft plastic lure. With flanges for...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even...

The Big Bite Baits 2" Fat Grub (10 Pk) is a highly sought after bait that can attract a variety of species. To cater to crappie and panfish, we have created new colors and downsized the bait. For optimal results, we recommend casting and slowly...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model with the same basic proportions as the original. “The original is one of the best baits Zoom has...

Based on the original homemade bait that won the 2015 Classic, the Jewel Spin-X has been in use for over 35 years with success in both fresh and saltwater. This updated version of the classic pony head design features a free spinning ball bearing swivel,...

The Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip. Additionally, Brett wanted to keep the tail action...

The Strike King 5" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike baitfish movement, but it also allows anglers to confidently...

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old “Do Nothing” style worms. It’ll also fill livewells on a shakey head or fished wacky style,...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...