Baits

This Skirted Football Jig is a premium rig, with high-quality VMC hooks and finely detailed skirts in popular color combinations. Whether fished as is or with jig trailers, this jig is a top choice for anglers. Comes in a 2-pack with a chip-resistant...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The Z-Man Gobius name implies it represents typical gobies, which the pre-rigged goby imitation does in super lifelike detail. A highly refined body, gill plate, fin, and tail design that presents subtle swimming action. The 3-inch Z-Man Gobius is a...

The Evergreen OB-68 Topwater Popper combines expert design and innovative features to create a highly effective fishing lure. Designed with a flipped up tail to reduce air resistance and increase control, this popper is perfect for catching fish on the...

The Covert Series spinnerbaits from BOOYAH were developed in collaboration with professional bass angler Jason Christie and his 40 years of experience in tinkering and fine-tuning these lures. Designed to excel in any situation, these spinnerbaits...

Experience a truly unique bait with Chompers Possum Tail Worm (5 Pk). The bait features a natural defensive curling action that responds to every pull of the rod. Made with our special plastic blend and no added salt, this bait is both durable and...

The Big T Fry Series Crappie Baits boast a distinctively durable and supple soft plastic material with enhanced movement, infused with a tantalizing combination of garlic and baitfish scent that entices crappie to bite.   WARNING: Cancer and...

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for...

The latest addition to Zoom’s Magnum series, the Zoom Magnum Swamp Crawler is a full inch longer than the original, and offers the same tantalizing action. Capable of being fished with a multitude of techniques, the Zoom Magnum Swamp Crawler...

The Flock Hair Jig, a collaborative creation by the 6th Sense Lure Lab and esteemed professional anglers, stands out due to its exceptional composition. This jig features a blend of shimmering holographic tinsel, resilient buck tail hair, delicate...

The Missile Baits Ike's Mini Flip Jig, created by Mike Iaconelli and John Crews, is a small but powerful flipping jig with unique design features that separate it from other jigs. Its exceptional balance and compact size, coupled with a precisely angled...