Baits

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits has a natural baitfish profile perfect for...

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm but in a smaller profile that is absolutely deadly in certain scenarios. Perfect for...

Maximize the noise emitted from your Carolina or Texas-rigged bait with Top Brass Carolina Tickers. Made of sturdy brass, these tickers mimic the sound of a crawfish more accurately than lead. Add them to your setup whenever a glass bead is used to...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's effectiveness lies in its intricate details, which replicate the...

Introducing the Bass Mafia Dangerous Swimbait 7", designed in collaboration with professional angler Chris Zaldain. This innovative freshwater swimbait, featuring a lifelike body and custom paddle-tail, excels at drawing in big bass in open waters and...

The Dirty Jigs Swim Jig boasts a 50 strand full skirt and a Coosa River-inspired design. Its substantial profile is ideal for murky waters or when targeting larger baitfish like shad or bream. Unlike lighter wire hooks, the 5/0 VMC 30 degree hook is both...

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered to produce turbulence in the water. For optimal...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...

This product, the Ned Bomb, stands out from other Ned baits due to its unique ribs and thin beaver shaped tail, providing anglers with subtle action even when at rest. Through extensive testing, we have made efforts to increase its buoyancy, resulting in...

Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for exploration of...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...