Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Strike King 7" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

The Strike King Mr. Crappie Slabalicious XL Soft Bait gives crappie anglers a bigger profile for targeting slabs and oversized panfish. Its ribbed body paired with a dynamic paddle tail creates irresistible swimming action that draws strikes from...

Ideal for several different rigging applications, the Strike King Tumbleweed leverages a unique 'fuzzy dice' creature bait profile to deliver a highly effective offering that produces on even the most pressured fisheries. Crafted with ten long...

When fish have seen the average finesse baits a million times, the Strike King Tumbleweed provides a completely different presentation that has the power to coax fussy bass into biting. Featuring a rounded ten-sided soft-plastic construction,...

Designed in collaboration with Tater Hog Custom Lures, the Strike King Hog Father Jr. Glidebait features a single-jointed body and ultra-lifelike detailing to generate bites from giant bass. Excelling with a slow to medium-fast retrieve, the...

Utilizing a slimmed-down body design, the Strike King Rage Slim Swimmer Swimbait provides anglers with incredible versatility and increases its appeal to more discerning fish. The slender profile allows the Slim Swimmer to come through cover...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...

The anticipation and long wait are finally over. From the industry’s #1 ultra-light rod manufacturer comes the Phenix “Classic BFS” rod series! Bait Finesse System (BFS) is a Japanese form of light line, light lure fishing for heavily...

The anticipation and long wait are finally over. From the industry’s #1 ultra-light rod manufacturer comes the Phenix “Classic BFS” rod series! Bait Finesse System (BFS) is a Japanese form of light line, light lure fishing for heavily...

Introducing the Cashion ICON BFS Rods: the ultimate choice for ultra-light finesse fishing with baitcasting tackle. Scientifically designed and made in America, these rods boast unmatched sensitivity thanks to Cashion's hand-rolled CR6r blank. The light...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching bass after bass. Slotting in just below the...