Baits

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered to produce turbulence in the water. For optimal...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...

This product, the Ned Bomb, stands out from other Ned baits due to its unique ribs and thin beaver shaped tail, providing anglers with subtle action even when at rest. Through extensive testing, we have made efforts to increase its buoyancy, resulting in...

Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for exploration of...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Made for those tough days on the water when you just need to put some fish in the boat, the Z Man Trick Shotz is a finesse bait that delivers an ultra lifelike action specifically designed for drop-shotting. Featuring a ribbed body and shade-shaped tail,...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm, a bigger package with the same tremendous action. Like its smaller counterpart, the Magnum Shakey Head Worm has a tapered tail and flat head. With its larger profile and...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn’t have much action, but it darts and glides with a simple twitch of the rod. In addition...

The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. The tungsten Multi-Way Moving Balancer System (PAT.) not only fuels unparalleled action and...