Expertly designed for navigating dense cover and rugged structures, the Crock-O-Gator Wiese Football Jig is purpose-built to help anglers target trophy fish in hard-to-reach areas. Its innovative football-shaped head and sturdy weedguard allow it to...

The new X Zone Pro Series Adrenaline Craw is the brainchild of one of the hottest anglers on earth; Brandon Palaniuk!!  The super aggressive claws produce unbelievable action. Use alone for great swimming action, tip your jig with it to give...

As a topwater prop bait, the Megabass i-Loud features the Rudder Action Balancer System (PAT.P) of the i-Jack, providing unmatched action and sound. The RAB System, developed by ITO Engineering for this wakebait/propbait hybrid, produces a distinct...

The 6th Sense Divine Flutter Spoon is specifically engineered to target larger fish within offshore schools. With a 4.75 inch length and weighing 1.25oz, its wider dimensions produce an unpredictable flutter motion that entices big catches. When you need...

With a slightly larger size than the Megabass Vision 110, the Megabass Ito Shiner was originally designed to give Megabass prostaffers an advantage over the competition. Now available to anglers across the USA, this lure boasts a high-pitched roll and...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc...

The Roboworm 3" Alive Shad (10 Pk) is known for being one of their most successful finesse baits. Its "hand poured" design, using high-tech robotic technology, creates triple color combinations that entice fish in all conditions. The shad shape allows...

Created by renowned lure designer Yuki Ito, the Megabass I Jack is designed to attract large, baitfish-loving bass with its impressive swimming action just below the surface. Featuring a unique diamond-shaped stingray bill, this lure effectively...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with its multiple tournament victories and record-breaking...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

The Strike King 3" Rage Tail Chunk (7 Pk) is an excellent lure for attracting finicky fish. Its short, fat body and extra-large pincers produce tantalizing movement, making it perfect for use as a jig trailer on various types of jigs. Add this innovative...