Perfect for catching bass in various conditions, the Crock-O-Gator Zapper Flipping Jig is a versatile tool that navigates through any type of cover with excellent efficiency. With a uniquely designed angled head, this jig can easily maneuver through...

The Lake Fork Worm has a broad ringed structure that releases bubbles to imitate natural breathing and hide the hook. Its hefty, dual curled tail creates a vibrating motion when drawn in or sinking. The Garlic & Salt Impregnated Lake Fork Worm has...

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in multiple sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better...

Designed by Elite Series pro's, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive, low center of gravity head with a flat...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

Experience some serious buzzing action with our Tour Toad Buzzbait. The double wire keeper, hand painted head, and squeaky blade that can be adjusted to clack the head provide the perfect match for our Tour Toad. WARNING: Cancer and Reproductive Harm...

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its ultra sharp hook ensures that once fish hit it, they will...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...

Crafted with slim kicking legs, the NetBait BaitFuel BF Toad 4" (5 Pk) creates a tempting surface disturbance at any retrieval speed. This soft-bodied, buzzing frog lures in explosive topwater strikes from bass hiding in dense cover. Infused with...