Baits

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its unique bill and body profiles were carefully crafted to...

The FT Swim Jig is specifically designed for smoothly navigating different types of open water structures and obstacles. Its effortless swimming is attributed to the 30-degree line tie that runs vertically through the center of the jig head...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two VMC hybrid treble hooks, this OG Series creation is ready...

The Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed with a...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped profile and a short bill, providing wide wobbling...

The Rein's Ring Craw delivers a realistic crawfish profile complete with subtle lifelike touches you don’t find with other craw style baits. It offers you a large body easy for rigging combined with ringed claws and little feet and antennae that...

The Megabass Grand Siglett excels at emulating the behavior of crawling cicadas. Its wings are designed to provide aerodynamic casts and open upon the first tug to create effortless movement. With wings open to the left and right, this lure splashes and...

This bait is versatile, imitating both crayfish and shad. It is compatible with Crock-O-Gator's football shaker head and can be used for both drop shot and Carolina rigs. Available in a variety of colors and sold on the website and at nearby stores...

The Omega Signature Series Swim Jig, weighing 3/8 ounce, is the preferred choice of professional anglers when there is money on the line. It now comes in a range of proven color patterns to cover all aspects of Swim Jig fishing. Similar to the renowned...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Collaborating with pro-anglers and expert bait designers, Berkley has engineered the world-class Dredger 20.5 Crankbaits, combining the precision and durability of synthetic materials with the traditional charm and movement of handcrafted wooden baits...

The Zoom Creepy Crawler features two long, thin grub tails that create a tempting kicking action at virtually any retrieve speed. Put it on the back of your favorite vibrating jig or swim jig, or even on a spinnerbait or buzzbait, and the wild...