Baits

Meticulously crafted to achieve a precise, cutting-edge walking motion, Megabass Dog-X Diamante Rattle glides through water with unmatched agility. Its intricately designed gill plate creates a unique disturbance with each turn, producing an animated and...

The Bass Mafia Dangerous Swimbait 6" is a fresh take on the traditional swimbait, co-designed by professional angler Chris Zaldain. This innovative lure is highly effective at luring in big bass in open water and around isolated targets. Its lifelike...

The 6th Sense Cloud 9 Series offers a premier selection of mid-to-deep diving crankbaits. Its high-quality color schemes and detailed features make this series stand out among the rest - irresistible to fish. The custom bill and body designs guarantee...

Known for its impressive strength, dependability, and value, Berkley Trilene Big Game Mono is a highly sought after monofilament in North America. With exceptional fighting power suitable for both saltwater and freshwater fishing, this line is designed...

Expert anglers favor the Keitech Swing Impact FAT for its unmatched versatility and effectiveness with multiple fishing techniques. Whether used on A-rigs, jigs, spinnerbaits, Texas-rigs, or Carolina Rigs, this bait's thicker body and enhanced paddle...

The Kelly J, expertly designed with the help of Lucky Craft pro staff member Kelly Jordon, features a deep profile that accurately mimics a baitfish. According to Jordon, it's as effective as using live bait. With a front and back prop, the Kelly J...

"The Mo' Glo 3" Slab Slay'R is a top choice for attracting crappie with its unique blend of a sturdy body and delicate spear-tail. This 10-pack bag offers plenty of opportunities for success." WARNING: Cancer and Reproductive Harm - www.P65Warnings...

Featuring multiple enticing features, the Crock-O-Gator Ring Craw is a delectable imitation of a craw that performs well with a variety of angling methods. Designed for use on a jig, Texas-rig, or Carolina-rig, its distinctive, ringed design emits an...

Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales and gill plates, along with three razor-sharp Gamakatsu...

The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance of a slim profile, these tails move tons of water on...

Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight up off the bottom to tempt fish into striking. Try them rigged 'straight' or Tex-posed without any weight, or Wacky rig them and...

The Kalin's Triple Threat Grub is a small 2 inch soft plastic curly tail grub. Great for panfish, walleye, and small inshore saltwater species. Range of color combinations that are hard to find in other baits. World Record black crappie (5 pounds 7.86...