The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

Experience some serious buzzing action with our Tour Toad Buzzbait. The double wire keeper, hand painted head, and squeaky blade that can be adjusted to clack the head provide the perfect match for our Tour Toad. WARNING: Cancer and Reproductive Harm...

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its ultra sharp hook ensures that once fish hit it, they will...

Just Another Crappie Bait Company offers customized jig orders for crappie anglers in the Midwest. Owner David Townsend, an experienced fisherman, uses these jigs in Crappie Masters tournaments, resulting in successful finishes and numerous awards for...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...

Crafted with slim kicking legs, the NetBait BaitFuel BF Toad 4" (5 Pk) creates a tempting surface disturbance at any retrieval speed. This soft-bodied, buzzing frog lures in explosive topwater strikes from bass hiding in dense cover. Infused with...

The Bacca 4.5" Burrito Nacho Swimbait is a highly effective lure with a seductive wobbling action and an anatomically accurate profile. Its compact design and excellent skipping ability make it perfect for picking apart docks, while the unique flat-sided...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail giving it...