The Keitech Crazy Flapper is an innovative bait designed to maneuver through cover while its tentacles and claws move enticingly with even the slightest current. Crafted using a mixture of PVC plastics, this bait is both flexible and long-lasting. Its...

The Lake Fork Worm is designed with a wide, ringed body that produces air bubbles for a realistic breathing effect while also hiding the hook. Its double curled tail generates vibration when retrieved or falling. Infused with Garlic & Salt, this lure...

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

This spinnerbait, known as the River Rat, is specifically designed for those who love to fish in rivers. Its gold frame, color patterns, and blade combinations are expertly crafted for optimal performance in shallow and murky water conditions. Weighing...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar...

The Jackall Gantarel Jr Swimbait boasts similar features to its larger counterpart, but in a more compact size. Its unique S-shaped swimming motion entices a variety of fish, while its ability to swiftly turn 180 degrees attracts even the most selective...

The Jackall Pompadour Jr. Walking Bait offers a compact size and effective movement, making it a standout choice for topwater fishing. With its collapsible metal wings and dual rattle chambers, this lure creates a noticeable splash and unique sound...

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it was originally released, the Basstrix Paddle Tail...

This uniquely designed worm is one you will not find another like on the market. Designed to match perfectly with our Divine Shakey Head, the profile is thicker than other worms in its class, appealing to larger fish. The combination of its unique...

The Vatalion 190 is expertly designed to mimic the preferred forage of big bass, including Bluegill, Crappie, Perch, and Yellow/White Bass found in most North American waters. Its meaty profile and seductive action attract trophy bass and even the...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...