Baits

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds, S-CRANK's unique slalom action causes it to wander laterally...

The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble and vibration when the retrieve is paused. Designed to...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

Experience unmatched performance with the 6th Sense Cloud 9 Series - the ultimate line of mid-to-deep diving crankbaits. Our premium color schemes and detailed features set us apart from the competition, making our crankbaits irresistible to fish...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped with a heavy-duty swivel to prevent lost catches...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the movements of baitfish, but also allows anglers to cast...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

As the original pork trailer dating back to 1922, Uncle Josh Pork Frog (3 Pk) has been a top choice for both weekend anglers and professional bass fishermen. Its soft and flexible design ensures a natural movement in the water and a realistic feel for...

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits has a natural baitfish profile perfect for...

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm but in a smaller profile that is absolutely deadly in certain scenarios. Perfect for...

Maximize the noise emitted from your Carolina or Texas-rigged bait with Top Brass Carolina Tickers. Made of sturdy brass, these tickers mimic the sound of a crawfish more accurately than lead. Add them to your setup whenever a glass bead is used to...