Baits

Crafted with slim kicking legs, the NetBait BaitFuel BF Toad 4" (5 Pk) creates a tempting surface disturbance at any retrieval speed. This soft-bodied, buzzing frog lures in explosive topwater strikes from bass hiding in dense cover. Infused with...

The Bacca 4.5" Burrito Nacho Swimbait is a highly effective lure with a seductive wobbling action and an anatomically accurate profile. Its compact design and excellent skipping ability make it perfect for picking apart docks, while the unique flat-sided...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail giving it...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Experience a lifelike swim with the River2Sea S-Waver 168, boasting a natural S-Action swimming motion that is sure to entice and attract large gamefish. With a length of 6-1/4" and a weight of 1-5/8oz, this swimbait is guaranteed to make a splash on the...

The Bronzeye Pop 60, created by B.A.S.S. Elite Series Angler Dean Rojas, offers the same high-quality features used by Dean Rojas to win the BASS Elite Series tournament at Lake Oneida. Designed with a loud popping sound, this lure is perfect for...

The Omega Pro-Mega Structure Fishing Jig, designed by Omega Custom Tackle and tournament veteran Roger Fitzpatrick, is the ultimate deep water jig for fishing among rocks and brush. It also excels in "Stroking" techniques on Bass-infested ledges. In...

The Keitech Crazy Flapper is an innovative bait designed to maneuver through cover while its tentacles and claws move enticingly with even the slightest current. Crafted using a mixture of PVC plastics, this bait is both flexible and long-lasting. Its...

The Lake Fork Worm is designed with a wide, ringed body that produces air bubbles for a realistic breathing effect while also hiding the hook. Its double curled tail generates vibration when retrieved or falling. Infused with Garlic & Salt, this lure...

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

This spinnerbait, known as the River Rat, is specifically designed for those who love to fish in rivers. Its gold frame, color patterns, and blade combinations are expertly crafted for optimal performance in shallow and murky water conditions. Weighing...