Baits

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's effectiveness lies in its intricate details, which replicate the...

Introducing the Bass Mafia Dangerous Swimbait 7", designed in collaboration with professional angler Chris Zaldain. This innovative freshwater swimbait, featuring a lifelike body and custom paddle-tail, excels at drawing in big bass in open waters and...

The Dirty Jigs Swim Jig boasts a 50 strand full skirt and a Coosa River-inspired design. Its substantial profile is ideal for murky waters or when targeting larger baitfish like shad or bream. Unlike lighter wire hooks, the 5/0 VMC 30 degree hook is both...

Consider the Strike King® Rage Tail® Craw if your fishing location calls for craws. The exclusive design includes 2 realistic pinchers and a long, slender body that is specifically engineered to produce turbulence in the water. For optimal...

The Smash-Tech Baits Weedless Poacher Swimbait is perfect for situations requiring powerful movements in a compact, yet robust design that can navigate through thick cover. Made from soft but durable plastic, this swimbait features a belly slot that...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...

This product, the Ned Bomb, stands out from other Ned baits due to its unique ribs and thin beaver shaped tail, providing anglers with subtle action even when at rest. Through extensive testing, we have made efforts to increase its buoyancy, resulting in...

  Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...