Baits

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish...

The Roboworm 3" Alive Shad (10 Pk) is known for being one of their most successful finesse baits. Its "hand poured" design, using high-tech robotic technology, creates triple color combinations that...

The Damiki Noisy MTB Buzzbaits feature an innovative Ball Knocker technology to enhance sound and create surface disturbance. Its M-Hull head design enables improved performance compared to...

Created by renowned lure designer Yuki Ito, the Megabass I Jack is designed to attract large, baitfish-loving bass with its impressive swimming action just below the surface. Featuring a unique...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead -...

The Strike King 3" Rage Tail Chunk (7 Pk) is an excellent lure for attracting finicky fish. Its short, fat body and extra-large pincers produce tantalizing movement, making it perfect for use as a...

Length: 2" Qty: 12pk WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its...

The FT Swim Jig is specifically designed for smoothly navigating different types of open water structures and obstacles. Its effortless swimming is attributed to the 30-degree line tie that runs...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two...